NEWS > Business
China to produce record 80,000 minutes of cartoons in 2006
2006-11-28 07:38:46 Xinhua English

BEIJING, Nov. 29 (Xinhua)-- China's cartoon industry will produce 80,000 minutes of animation this year, a sharp increase on last year's 42,700 minutes, said an official with the State Administration of Radio, Film and Television (SARFT).

The country produced more than 50,000 minutes of cartoons from January to August this year, topping last year's total output, not to mention the country's aggregate output of cartoons from 1993 to 2003.

To increase domestic cartoon output, a series of measures have been taken.

With private capital able to take part in the animation industry since 2005, 15 national animation bases have been set up, including the Shanghai Animation Film Studio, the Sunchime Cartoon Group and China Film Group Corporation, said the official.

The SARFT has approved three cartoon channels in Beijing, Shanghai and Hunan TV stations since 2004, and more than 30 kids' channels.

Animation schools have been established in the China Communication University, Beijing Film Academy, China Academy of Art and Jilin College of the Arts, to train more professional animators, the official said.

In August, the SARFT banned foreign cartoons from prime time (5:00 p.m. to 8:00 p.m.) television programs from Sept. 1.

The campaign of promoting domestic cartoons began in 2004, when the government told broadcasters that the Chinese cartoons had to account for at least 60 percent of cartoons shown.

Foreign cartoons, especially from Japan, are popular with China's 250 million children, and domestic animation studios are struggling to compete with a flood of imports.

Analysts say that Chinese cartoons need to be more original with better story lines.

Policies bolster ties with Central Asia  
Banking investment set to skyrocket  
ICBC share offer draws big response  
China becomes world's third largest FDI receipent  
38 foreign pharmaceutical firms agree on transparent, fair sales in China  
China reports slight drop in materialized FDI through Sept.  
UN reports sharp rise in patent filings in China  
Strict taxation enforcement to push China's tax revenue to new high  

SINA English is the English-language destination for news and information about China. Find general information on life, culture and travel in China through our news and special reportsúČor find business partners through our online Business Directory. For investment opportunities with SINA, please click the link "Investor" below.
| About SINA | Investor | Media Kit | Comments or Question? |
Copyright © 1996-2006 SINA Corporation, All Rights Reserved