Chairman Lindsay Owen-Jones, CEO Jean-Paul Agon celebrate the opening ceremony with the world leaders
SHANGHAI, China (May 1, 2010) - The world's most spectacular event in 2010, the World Expo 2010 Shanghai, officially opens today. By invitation of the Bureau of Shanghai World Expo Coordination, L’Oreal Group Chairman Lindsay Owen-Jones and CEO Jean-Paul Agon representing 67,500 L’Oreal staffs in 130 countries, made a special trip to Shanghai to participate in the opening ceremony in April 30th, expressing a special wish for the Expo’s success
Sir Lindsay Owen-Jones and Mr. Jean-Paul Agon will also attend the ribbon-cutting ceremony for the French Pavilion today, along with the French Ambassador to China HervéLadsous, and Chinese actress and 14-year L’Oreal Paris spokesperson Gong Li. Gong Li will participate the opening of the L'Oreal Paris Expo Boutique after she is awarded the honor of “Ordre des Arts et des Lettres Medals of the commandeur”.
The year 2009 marked the 100th anniversary of the L’Oreal Group and it is the first time in L’Oreal’s history that it has joined hands with a World Expo. Before setting off for Shanghai, Mr. Jean-Paul Agon said, “Present in China for the past 13 years, L’Oreal has established itself as a leading player in the cosmetics market, but also as a genuine source of guidance and expertise for Chinese consumers. Our support of this unique event reflects our long-term commitment and investment in China.” He expressed “L’Oreal is extremely proud to be a partner of the Shanghai Expo and Pavilion France. This is a wonderful opportunity for L’Oreal to contribute to a great event which showcases China as paving the way for a sustainable future. At L’Oreal, we wish the 2010 Shanghai Expo a memorable success."
L’Oreal has been making efforts to help the World Expo communicate the ideal of sustainable development to the public. It signed the “Going Commuting” memorandum and encourages all its employees to use public transportation. In the first “Expo City Star” selection initiated by the company, the 100 candidates, selected thanks to their efforts in environmentalism and public welfare, won special honors. L’Oreal has also organized the “World Expo Ceremonial Training Class” to provide ceremonial and makeup training as part of the Expo’s ceremonial staff recruitment process. Its Yue-Sai brand has designed an exclusive look for the Expo’s ceremonial girls to highlight the beauty of China. A special product of Yue-Sai “Interaction” Fragrance will be also launched to celebrate the World Expo. The couples getting married in the French Pavilion will receive a wedding basket of L’Oreal cosmetics while the group’s Lancôme brand, which became famous at the 1935 Brussels World Expo, will celebrate its 75th birthday at the French Pavilion. Paolo Gasparrini, president of L’Oreal China, said: “As the biggest cosmetics company in the world, L’Oreal is all about beauty. Our mission is to make the world a better and more beautiful place, which naturally and perfectly matches the theme of the Shanghai Expo. The Expo will be a wonderful platform for people around the world to understand more about Shanghai and China, as well as a vehicle for exchanges between China and the rest of the world.” He disclosed more wonderful events would be launched during the Expo.
2010, the year of the World Expo is the start of L’Oreal’s second century. L’Oreal will continue to present the sustainable beauty to consumers all over the world.