Chinese consumers on average spent £203.04 ($316.36) per purchase during the London Olympic Games, the London Press Center cited a British government’s reading on tourism revenue as saying.
According to the center, tourists around the world have spent £445 million ($693 million) in London during the first week of the Olympic Games, and among them, Chinese consumers on average spent £203.04 ($316.36) per purchase, 10 percent more than that of the next biggest consumer , the United Arab Emirates.
The Shenzhen Economic Daily reported that large department stores including Selfridges and Westfield have started accepting payment through the China UnionPay service so that Chinese tourists don’t need to acquire international credit cards to make purchases in London.
The paper said there are a large number of Chinese consumers in London’s Harrods who sells top global luxury brands.
A woman surnamed Luo who’s from China’s coastal and rich area of Zhejiang province was quoted as saying that the same Burberry wallet in London is 3,000 yuan ($470) to 4,000 yuan ($627) cheaper than that in China.
The paper said professionals in the luxury products industry stated at a news briefing held by Walpole, a U.K. organization on the luxury industry, that Chinese tourists are the main demographic in luxury consumption.
Liu Huixin, employee in charge with Chinese affairs at the British Tourist Authority , said that the Chinese fever for luxury goods has blown British people away.
“British media even crated a new word called ‘Beijing Pound’, referring to pounds that Chinese people spend,” said Liu.