Starbucks to suspend ads across social media over hate speech

2020-06-29 03:25:53 GMT2020-06-29 11:25:53(Beijing Time) Sina English

Starbucks announced Sunday that it will pause advertising on all social media platforms, saying that more needs to be done to create welcoming online communities.

“We believe in bringing communities together, both in person and online, and we stand against hate speech. We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policy makers need to come together to affect real change,” read a statement from Starbucks.

“We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech,” the statement continued.

Other companies have made recent decisions to suspend advertising on social media as demonstrators nationwide protest police brutality and hate speech in following the deaths of Black people in police custody.

Mirroring a nationwide trend, 85% Massachusetts residents said they either support or strongly support the Black Lives Matter movement, according to a new Suffolk University poll from WGBH News, MassLive, The Boston Globe and the State House News Service.

The Hershey Company announced Friday it would end advertising on Facebook and Instagram in July, joining the #StopHateForProfit effort by civil-rights groups protesting against hate speech and divisive content, according to Business Insider.

Other companies to announce a halt on Facebook advertising include Coca-Cola Co. and PepsiCo., according to Bloomberg.

On Friday, Facebook CEO Mark Zuckerberg announced what he said are new policies to provide authoritative information about voting, crack down on voter suppression and fight hate speech.

Zuckerberg said that Facebook removes a greater percent of hate speech on its services than other platforms, including YouTube and Twitter. He said the company has invested in human review and artificial intelligence to identify nearly 90% of the hate speech the company removes before anyone is able to report it.

As of Friday, Facebook is expanding its ads policy to prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others, Zuckerberg said.

“Many of the changes we’re announcing today come directly from feedback from the civil rights community and reflect months of work with our civil rights auditors, led by noted civil rights and liberties expert Laura W. Murphy and Megan Cacace, a partner at the respected civil rights law firm of Relman & Colfax. Facebook stands for giving people a voice — especially people who have previously not had as much voice or power to share their experiences,” Zuckerberg wrote on Facebook.

Source: Agencies

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