Tue, June 29, 2010
China > China & World

China launches "Made-in-China" ad campaign on BBC

2010-06-29 14:22:34 GMT2010-06-29 22:22:34 (Beijing Time)  Xinhua English

BEIJING, June 29 (Xinhua) - A 30-second TV commercial promoting the "Made-in-China" brand will be aired across most regions in Europe, Asia and Oceania via the BBC World News from Monday through to Aug.8, one of the ad campaign's designers told Xinhua Tuesday.

The ad will run on four channels, including BBC World News Europe, BBC World News Asia, and BBC's two sport news channels, said an official with the China Chamber of Commerce for Import and Export of Machinery and Electronic Products.

The ad displays only products that are "Made-in-China" and are as varied as running shoes, high fashion clothing and even airplanes, in a bid to highlight international involvement in producing high-quality Chinese goods.

The continuing campaign will see the ad being aired about 400 times since its debut on CNN Asia in November 2009, said the official.

The message of this advertising will help convey the willingness of Chinese businesses to cooperate with overseas firms to provide the world with quality goods, the official said.

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