About 16 outdoor advertising boards placed along a road in Jinjiang city, E China's Fujian province with the words, "Welcome to my 16th birthday party," caught the attention of local residents on Tuesday.
The pictures went viral on China's social media soon after they were posted online.
The boy's father, surnamed Shi, is reportedly the owner of a trade company. While the family may think it a great idea to celebrate the big day with billboards, netizens are mostly shocked by and critical of such a deliberate flaunting of wealth.
Boy's billboard message: Welcome to my 16th birthday party!
Boy's billboard message: Welcome to my 16th birthday party!
Boy's billboard message: Welcome to my 16th birthday party!
Boy's billboard message: Welcome to my 16th birthday party!