A Chinese woman carrying product information and guidelines walks past a man in a cow suit handing out leaflets describing a natural and pure milk product that has been professionally certified by the government and other food related associations as good, during World's Consumer Rights Day at a consumer awareness event in Beijings most famous shopping street Wangfujing Tuesday, March 15, 2005.

As in past years, personnel from local industrial and commercial administrative departments and consumers associations take to the streets to offer legal information and advise consumers about their rights and interests.

Experts are also invited to give on-site consultations about product quality.