A cartoon character in the form of a playful and somewhat idealistic goat has emerged as China's most potent soft power export with the exception of Chinese language training.
Xi Yang Yang, the cartoon goat in the television show, "Pleasant goat and big, big wolf", speaks Hindi, Urdu, Arabic, Japanese, Vietnamese, English and several other languages besides her mother tongue.
"We have strong government support, and this has helped it grow," said Cat Lai, general manager and part owner of Creative Power Entertaining, which produces China's version of Tom and Jerry.
Unwittingly, the pleasant goat has begun to play a diplomatic role sending the message of peace and benevolence to international audiences.
In terms of TRPs, the programme's 900 TV episodes and four films have surpassed the showing of China's cultural icons, the Peking Opera and Kung Fu. The company's 800 script writers and designers come up with almost endless twists and turns in the story of a clumsy wolf wanting to devour a group of goats peacefully grazing in the meadows.