April Fool's Joke? Skinny Skinny Jeans Spray

2013-03-22 09:08:28 GMT2013-03-22 17:08:28(Beijing Time)  SINA.com

American Eagle Outfitters, a clothing and accessory retailer that targets 15 to 25 year-old girls and boys, has put out a line of blue jeans so incredibly tight, it has people wondering if the whole thing is a joke—and it turns out, it is.

On Thursday, a representative who did not want to be named revealed that the jeans are part of an April Fool's joke. When asked for an official statement about the controversial jeans, the rep said, "We're releasing another video closer to April...can you read between the lines?" then requested help with keeping things "under wraps."

The video ad for the jeans features a woman's voice over saying, "You spend so much time working but if it's your passion, it isn't really work…I love coming up with something new." A guy chimes in saying "I like skinny jeans. Sometimes they're not skinny enough." Cut to a woman twirling in a mirror wearing a pair of the jeans which show off every nook and cranny in her lower half, and then a guy skateboarding wearing the equally tight men's version.

According to various news reports, the company had only 1,000 pairs available and offered a "limited edition premium package" of the jeans; but when you click "shop now" a screen pops up with two cans of spray paint offering the product in "one size." When you click on "Add to bag", a pop-up window appears, stating that the Skinny Skinny is sold out, and entering your email addresses will allow you to be notified when the jeans are back in stock. Hmmm….

Reaction to the video has ranged from Tweets such as "Go home, American Eagle. You're drunk" to "If this @AEO spot is a joke, then high five. If it's for real, then reverse high five."

The spoof has ironic timing, given the recent reports of Lululemon issuing a recall for their line of black yoga pants that were way too sheer as a result of a manufacturing glitch.

Clever spoof indeed, American Eagle. Happy (early) April Fool's Day!


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