Apple Music Festival cancelled after 10-year run

2017-09-07 03:23:35 GMT2017-09-07 11:23:35(Beijing Time) Agencies

THE Apple Music Festival, which brought stadium-sized acts like One Direction and Lady Gaga to London’s Roundhouse, has been axed after 10 years.

The annual event began in 2007 and typically ran for a month, with tickets given away to competition winners.

In recent years, the festival had been scaled back to 10 nights, with last year’s line-up including The 1975, Britney Spears and Chance the Rapper.

Apple has not explained why the festival has come to an end.

However, it remains heavily involved with live music, recently sponsoring Drake’s Summer Sixteen tour, and staging shows by Skepta, Arcade Fire and Lana Del Rey.

The company has also started making original content — including a standalone Carpool Karaoke series and a documentary strand called “Behind the Album,” which has so far featured Haim and Harry Styles.

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