Fri, July 03, 2009
Entertainment > Celebrity

Beckham's new toe-curling advert

2009-07-03 06:58:08 GMT2009-07-03 14:58:08 (Beijing Time)  SINA.com

A Cleopatra-esque Victoria and David look predatory in this striking shot

Victoria Beckham sits astride her husband David on top of a huge rope in the new autumn/winter collection for Emporio Armani underwear

David posed with the large rope in his solo Armani Autumn/Winter ad, which was unveiled last month

The first Armani ad, which was released in January, featured the couple further apart

A month after David Beckham unveiled his last underwear campaign for Emporio Armani, the footballer is back in another new advert - but this time with his wife Victoria.

Following on from their first more restrained joint ad in January, the celebrity couple give us an insight to their private life as they cuddle up in their undies.

In a bizarre new image, a lingerie-clad Victoria, with a Geisha-style knot in her hair, lies astride her body oil-covered husband on top of a giant rope.

Exactly what the couple are doing with the rope is unclear, but perhaps it's just as well we don't find out.

In solo shots for the Italian designer last month, the 34-year-old athlete posed provocatively with the same rope wrapped around his toned body and six pack.

As well as the rope's return, it appears Victoria's former 34DD bust is back too.

Wearing little more than a black bra and knicker set, the former Spice Girl, 35, appears back to her busty best in the cleavage-heavy shots.

Posh was reported to have undergone a breast reduction operation down to a 34B in May - the same month these latest shots were taken.

In another new shot for Armani's new autumn/winter underwear collection, the couple lie beside each other in predatory semi-crouching positions as David hangs off a metal rail.

Instead of her brunette bob, Victoria goes for the Cleopatra look with her plaited fake ponytail on the crowd of her head and her dramatic eye make-up.

The new shots bring the couple closer than their previous ad, which shows Victoria sitting on the floor, while her husband lay on the bed.

The latest photos were taken by celebrated photography duo Mert Alas and Marcus Piggott and will appear in magazines and billboard nationwide from this month.

These new shots are just the latest in the couple's multi-million pound advertising deal with the Italian fashion house.

Last year, David signed a £20million deal to become the firm's new global ambassador, while his wife later clinched her own £12million deal to represent Armani underwear.

Designer Giorgio Armani said of the England footballer: 'David has a great sense of style and is an inspiring role model - this is what makes him the perfect partner for Emporio Armani underwear.'

Meanwhile, as David prepares for his return to Los Angeles Galaxy after his lengthy loan to AC Milan, he should be prepared for some grief.

His Galaxy team-mate Landon Donovan has questioned his commitment and many fans are furious after his extended sabbatical with AC Milan.

In a new book by Sports Illustrated writer Grant Wahl entitled The Beckham Experiment, Landon claims Beckham has been a negative influence on the team.

Landon said: 'All that we care about at a minimum is that he committed himself to us.

'As time has gone on, that has not proven to be the case in many ways - on the field, off the field.

'Does the fact that he earns that much more money come into it? Yeah. If someone's paying you more than anybody in the league, more than double anybody in the league, the least we expect is that you show up to every game, whether you are suspended or not. Show up and train hard, show up and play hard.

'Maybe he's not a leader, maybe he's not a captain. Fair enough. But at a minimum, you should bust your a** every day. That hasn't happened. And I don't think that's too much for us to expect. Especially when he's brought all this on us.' Mail Online reported.

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