Is Lara stone the new Kate Moss in new CK ad?

Lara Stone in the new Calvin Klein campaign

waif-like Kate Moss modelling for Obsession perfume in the Nineties

Lara is the new face of the label's three fashion lines in the film noir inspired shoot

Kate Moss and actor Jamie Dornan in the Calvin Klein Jeans ad, shot in 2006

It was the campaign that made Kate Moss a household name. And 17 years later, Lara Stone has followed in her footsteps to become the exclusive face of Calvin Klein.

With sultry poses and the same androgynous style, the Dutch model could almost be mistaken for Kate, who attracted attention in the 1993 ad for her waif-like frame, a look which made her the poster girl for 'heroin chic.'

Refreshingly, recent decades has seen the label sign curvier models including Christy Turlington and Scarlett Johansson, with 'voluptuous' Stone (she's a UK size eight) now the new face for the brand's three fashion lines, Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans.