The face of the new season, an Australian model called Nicole Trunfio, even appears to have been hand-picked for the campaign because of her likeness to the wayward singer.
But by replicating Amy-chic — beehive hair, tiny shorts and head-scarf — the fashion industry is treading a dangerous path.
In reality, Amy at this stage in her career is a terrible role model.
At a time when the junkie singer is teetering on the brink of self-destruction, the launch of a new range of clothes heralding her unique style seems utterly irresponsible.
But as Amy festers in Camden, north London, squandering her talent, a true female role model is on incredible form in the east of the capital.
By Monday night, Aussie pop princess KYLIE MINOGUE will have entertained in excess of 100,000 fans at the O2 arena.
The former Neighbours star, who has been at the top of her game for 20 years, has sold out seven nights on the trot at the huge venue.
To put that level of popularity into perspective, chart-toppers Coldplay only have three dates booked there later this year.
(Agencies)