She has made a fortune showing off her impressive assets in skimpy outfits but claims she will no longer wear a swimming costume in public.
But Liz Hurley surely overcompensated when she tried to reverse the effects of gravity last night.
The 43-year-old showed off a pneumatic figure of cartoon proportions when she attended an event held at the Tower of London.
Her famed cleavage appeared to have been deliberately pushed up to show off an impressive bustline.
The mother of one, who is renowned for her enormous self discipline when it comes to maintaining her size ten physique, has recently struggled to control her expanding curves.
A friend said: 'The fact is, she has to work like hell to look this way. If she has a proper lunch, she will just have a boiled egg for dinner. The pressure on her never stops.'
She said in April this year: 'I can't think of anything worse in the world than another bikini shoot — and I've got two next month.
'It's unbearable, and I bring it all on myself. I've got nobody else to blame.
It's literally torture.
'But if you sign on for the gig, sadly, you have to go and be jolly in a skimpy white bikini. So I now rely on nice photographers, and a bit of retouching.'
Despite her concerns about aging the model, who is married to Indian businessman Arun Nayar, has entered her 13th year as the face of Estee Lauder - a contract which has earned her around £20million.