Bob Geldof's daughter Peaches has struck out with a new venture - as a lingerie model.
The 20-year-old doesn't like being too far from the spotlight and the public will be seeing even more of her after she signed to pose for underwear brand Ultimo.
As well as earning some money, the multi-tattooed Peaches believes she's scoring a victory for women with normal bodies.
She certainly looks at home on the retro-inspired set, strikes a number of sexy and provocative poses showing off the brand's array of colourful underwear.
In one photograph, she lies on top of a table in her frilly, patterned underwear and stilettos surrounded by cupcakes and milkshakes. Mail Online
In another she is looking dead on into the camera with sultry eyes and with her arms behind her head in a typical model pose.
Peaches, the It girl who has tried her hand at designing clothes and being a magazine columnist, is believed to have signed a six-figure sum.
'Dad hasn't seen the pictures yet,' says Peaches. 'But I'm not worried about his reaction because I'm a 20-year-old woman not a 13-year-old girl. I'm glad I can earn money like this.'