Katy Perry and Beyonce stole the show in stunning floor length gowns at the 2009 MTV Europe Music Awards.
Perry opted for a figure-hugging white Marchesa dress with a black floral pattern and told Mail Online that it had taken her a while to perfect her look.
'I spent a lot of time working out every single detail, just making sure every look was perfect.'
R&B star Beyonce went for a strapless shimmering number but later changed into a dress remarkably similar to X Factor judge Cheryl Cole's heavily-criticised black outfit which she wore on the ITV show at the weekend.
Perry - currently dating British comedian Russell Brand - was hosting the event for the second year following a show-stopping performance last year. She was showered with confetti as she arrived at the O2 World in Berlin.
The 25-year-old took to the stage in a ringmaster style basque, suspenders and panties with a heart on the front before performing a burlesque style routine with a troupe of dancers.
Taking their cue from Liza Minelli's Cabaret, the dancers performed a medley of hits including DJ David Guetta's When Love Takes Over, Kings Of Leon's Sex On Fire, Beyonce's Halo and Lady Gaga's Pokerface in Katy's very own Kitty Kat Club.
'I'm just doing my thing my own way, it's meant to be fun, not meant to be taken too seriously,' she said before the show.
However she was tight-lipped on her budding romance with comic Russell Brand preferring to keep the focus on the night's events.
'The girls are taking it to a magical level this year, Leona and Beyonce and Shakira. To come out now you have to be really fierce to be really in with a chance.'
The singer also revealed that she was so taken with Beyonce's hit Single Ladies that she sought out producers The Dream and Tricky and will soon be in the studio with them.
'I'd like to produce something as catchy as Single Ladies, that everybody wants to sing, but in my own rock and roll way.'
British singer Joss Stone looked sleek and highly groomed in a blue print mini-dress by Blue Halo, and over the knee black suede boots by designer Valentino, while Leona Lewis went for a laid back look with luxe sequinned harem pants from designer Vivienne Westwood, and a matching corset which showed off her tiny waist.
Clearly over the recent trauma of being attacked by a crazed fan during a book signing, the Bleeding Lover singer said she was looking forward to performing in Berlin.
'It's amazing to be on stage with Beyonce, I've worked with her before, and also Shakira and the other great artists here tonight.'
And she offered her thoughts on the 'Jedward' phenomenon, cautiously saying: 'Their trying their best, they're young guys and they're having fun.
'But I personally don't think they will win. They may go far in the competition but I don't think they will win it.'
Green Day, dressed in black, opened the ceremony with a raucous performance of their song Know Your Enemy, getting the crowd clapping above their heads.
Here are the MTV Europe Music Awards winners:
Best Song: Beyonce - Halo
Best Live Act: U2
Best Group: Tokio Hotel
Best New Act: Lady GaGa
Best Female: Beyonce
Best European Act: maNga
Best Push Artist: Pixie Lott
Best Male: Eminem
Best Urban: Jay-Z
Best Rock: Green Day
Best Alternative: Placebo
Best Video: Beyonce - Single Ladies
Best World Stage Performance: Linkin Park