Scarlett Johansson smoulders in ad campaign

Scarlett Johansson looks classic but modern in the advert for Dolce & Gabbana's One fragrance

Scarlett featured in a Dolce and Gabbana campaign earlier this year

Scarlett isn't afraid to show off her curves

How much do we love the new Dolce & Gabbana ad campaign featuring Scarlett Johansson?

She smoulders in front of the camera, all bust and hips and pale flesh, looking unapologetically curvy - and boy, does she look sexy.

This return to form marks the start of a backlash against the waif-like models who are used in most fashion campaigns and harks back to an era when women looked glamorous when they went to the shops.