Only Dita Von Teese could get away with turning sparkling mineral water into something sensual.
And her take on how to advertise bottled aqua certainly makes a change from snow-capped mountains and ruddy-faced cyclists glugging back from large plastic bottles.
Just when we thought the burlesque beauty could out-sex herself no further, Dita manages to turn up the raunch even more in a sexy new viral advertising campaign for Perrier.
In what is bound to be a massive international sales boost for the French company, Dita, 37, has taken the well-known drink and turned it into a product that every hot-blooded man around the globe will now want to drink - or pour over her.
In the viral, which can be viewed online, users and fans are invited into the Perrier mansion by Dita, who greets them at the door in a clingy, blue satin dress.
Then she breathless asks, 'Pick one. Find me. I'm not far', as users are given the option of two doors - one called The Dark Room and the other entitled Roll The Dice.