Wed, July 14, 2010
Entertainment > Celebrity

New advertising campaign of Perrier water

2010-07-14 10:21:23 GMT2010-07-14 18:21:23 (Beijing Time)  SINA.com

Dita Von Teese douses herself in Perrier mineral water for the company's new viral advertising campaign

Dita Von Teese douses herself in Perrier mineral water for the company's new viral advertising campaign

Dita Von Teese douses herself in Perrier mineral water for the company's new viral advertising campaign

Dita Von Teese douses herself in Perrier mineral water for the company's new viral advertising campaign

Dita Von Teese douses herself in Perrier mineral water for the company's new viral advertising campaign

Only Dita Von Teese could get away with turning sparkling mineral water into something sensual.

And her take on how to advertise bottled aqua certainly makes a change from snow-capped mountains and ruddy-faced cyclists glugging back from large plastic bottles.

Just when we thought the burlesque beauty could out-sex herself no further, Dita manages to turn up the raunch even more in a sexy new viral advertising campaign for Perrier.

In what is bound to be a massive international sales boost for the French company, Dita, 37, has taken the well-known drink and turned it into a product that every hot-blooded man around the globe will now want to drink - or pour over her.

In the viral, which can be viewed online, users and fans are invited into the Perrier mansion by Dita, who greets them at the door in a clingy, blue satin dress.

Then she breathless asks, 'Pick one. Find me. I'm not far', as users are given the option of two doors - one called The Dark Room and the other entitled Roll The Dice.

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