The classic hat and sunglasses, the long drags on the cigarette. It would seem to be just another beautiful French local enjoying the charms of Aix-en-Provence.
But wait, it's gym junkie Jessica Alba letting go and lighting up.
She and her husband Cash Warren are clearly going all Gallic and blending seamlessly into their surroundings, although we can't tell if she's puffing on a Gauloise.
The actress, 29, has been eating, smoking and loving her way across the south of France on her family vacation.