Thu, December 15, 2011
It’s a party season dilemma that fuller-chested women are all too familiar with.
You splash out on a fabulous backless dress for a Christmas do – only to find unsightly bra-straps ruin the effect.
But now a new ‘miracle’ bodysuit has been launched to allow women to wear backless dresses with confidence whatever their bra size.
The bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed.
The suit’s makers claim the front provides just as much support as an ordinary bra – while ensuring that no straps make an embarrassing appearance at the back.
The underwear brand Ultimo said the suit also ‘transforms the silhouette’ by controlling the tummy and smoothing the hips, at the same time as boosting and shaping the bust.
And the £42 suits will be available in cup sizes A to G – catering for even the most voluptuous.
Celebrities have led the trend for backless dresses this year, with both Victoria Beckham and Cheryl Cole recently spotted on the red carpet in backless styles.
But they can be among the most difficult styles to wear for all but the thinnest women because they are difficult to combine with underwear.
‘Fuller-chested women tend to stay away from backless styles because they feel apprehensive about going without a bra,’ said Michelle Mone OBE, founder of Ultimo.
‘Miracle shapewear has been engineered to change that by providing all the support of a bra yet leaving the back exposed.
‘This will allow women to feel much more confident stepping out in styles they may have previously avoided.
‘Backless styles are very much in vogue this party season.
‘We hope that we can help take a lot of the hassle out of party dress shopping for women by giving them all the secret support they need for their perfect dress.’
