Fresh reports suggest Lindsay Lohan's nude Playboy shoot is actually selling like hot cakes.
Early indications indicated the January edition of the mag was not performing that well.
But according to TMZ, the issue is selling out across the country - and vendors are ordering additional copies.
A source told the website that major cities including New York and Los Angeles - along with cities which don't usually order more copies - have asked for extra magazines to shift.
The insider added that there has been a large rise in subscription sales to the online service iPlayboy.com.
When the magazine hit newstands on Friday, it was suggested the 25-year-old actress's Marilyn Monroe-inspired cover had failed to impress.
FoxNews.com reported poor sales after speaking to shopkeepers.
'I'm not surprised at all. Despite Playboy's hype, there was nothing particularly shocking or new about this shoot,' said adult blog editor Lux Alptraum to FoxNews.com
'While these shots may have been slightly closer to full frontal than Lindsay's previous shots, they weren't actually full frontal; there was also nothing particularly new about Lindsay dressing up as Marilyn Monroe.'
He added that he found the shots boring and said it needed a fresher, more interesting concept.
Playmate of the Year 2010 Hope Dworaczyk has also come out saying she thinks Lindsay's photos are a bit of a let down.
The centrefold model who appeared on Celebrity Apprentice earlier this year, shared her thoughts on the matter as she left a beauty salon in Los Angeles.
Hope initially refused to be drawn into commenting on the photos when quizzed by TMZ, but when pressed she replied: 'I saw that spread... and I was not impressed.'
She added: 'I just feel like if I would have known I was doing a Playboy shoot, I would have worked out more maybe.'
Hope's Play Mate of the Year pictorial was in the June 2010 issue of the magazine and included a 3-D fold out image of the model from Texas.
Playboy founder Hugh Hefner himself also admitted being initially unsure as to whether he even wanted Lohan for the magazine cover.
'I kind of had mixed emotions about it initially, and then it turned into something bigger than life,' Hefner told E! news in an new interview.
'I wasn't quite sure where she was at in her life, obviously. It depends on whether it's Tuesday or Thursday'.
After shelling out a reported $1m for the shoot to the cash-strapped starlet, Hefner also told E! News that he had ordered a re-shoot.
Hefner said the first set of images were unflattering and not as polished-looking as he would have liked.
The ageing lothario said that he didn't speak to Lohan directly about the redo but that he had explained to the crew exactly what he wanted and is over the moon with the final results.
'The pictorial and the concept for the pictorial came from me,' Hefner boasted. 'She had done semi-nudes before. I wanted to do something that would be memorable.'
'What is more natural, since she is a huge fan of Marilyn Monroe, than do something that is a tribute to the red-velvet Tom Kelley photo shot of Marilyn Monroe that was our very first Playmate?'
When asked about the rumour that Lohan didn't want to pose completely naked at first, but that Hefner pushed for it, he confirmed that story was true.
Lohan was spotted at upscale department store Barney's in Beverly Hills on Friday.
She has also used Twitter to urge people to buy the magazine, which saw its circulation numbers fall from 2.6 million to 1.5 million last year.