He is the diminutive teenage pop star, known for his baby face and innocent lyrics that have made him a household name.
But in a new photo shoot, Justin Bieber will no doubt shock fans with his bloodied, beaten up and tough guy appearance.
The 18-year-old Baby singer is seen drenched in blood as he's punch in the face by a burly boxer.
The image is just once of many incredible shots taken by world-renowned fashion photographer Tony Kelly for a stunning new photo shoot for Complex magazine.
Dressed in a ring master style outfit consisting of a white tuxedo shirt and black bow tie, Bieber is depicted as being hit hard in the jaw and subsequently spits out a mouthful of blood.
His shirt ripped and his face heavily bruised and bloodied, the teenager is held back by a bikini-clad ring girl as he readies himself to fight back.
With injuries that would rival the most fiercest of boxers, a crazed-looking Bieber looks ready to rumble.
In another shot he slips on a black tuxedo jacket and also goes a few rounds with a speed ball.
The astonishing images were taken by Tony Kelly, a Dublin born photographer who has shot high fashion spreads for the likes of British GQ, Tatler and Vanity Fair.
After previously covering conflict in war torn countries, including Rwanda and Afghanistan, Kelly has become one of the most sought after snappers in the fashion industry, working in the field for eight years.