SHANGHAI, Oct. 11 (AP) -- A year after raising the censors' hackles with bus stop ads, Pamela Anderson's nearly naked image is returning to China on phone cards telling people not to buy fur.

The Canadian-born actress appears topless with her back to the camera and an arm partly hiding her right breast behind the slogan "Give fur the cold shoulder" in English.

Behind her, an image of falling snow appears above Chinese characters reading "Cold shoulders are nothing compared to the pain they feel," and "Please don't wear fur."

Animal rights group People for the Ethical Treatment of Animals said it and government-owned China Telecom have printed 70,000 of the cards, a toned-down version of Anderson's bus and train stop ads that were altered three times to reduce the amount of skin on show before being approved for public display.

PETA says China has become the leading fur producing nation, but no laws cover how rabbits, foxes and other animals are raised and killed. A recent undercover investigation found animals raised in squalid conditions and killed in brutal ways, including having their pelts removed while still breathing, it says.

"The people of China deserve to know about the immense suffering of animals killed for their fur," Anderson as quoted as saying in a PETA statement.

"Once people know that animals are electrocuted, drowned, bludgeoned to death and sometimes skinned alive, they realize fur is disgusting and that there's nothing luxurious or fashionable about it," she said.

The former "Baywatch" star and ex-wife of Motley Crue drummer Tommy Lee is a longtime PETA supporter.