SHANGHAI, Apr. 7 -- A cosmetic surgery beauty queen is seeking one million yuan (US$129,542) compensation from Procter & Gamble and the Shanghai publisher of Elle magazine for using her picture in a shampoo advert without permission.
The two sides are waiting for a hearing from Huangpu District People's Court.
Cheng Lili, 25, a model who has gone under the knife seven times, won third prize in China's first "artificial beauties" competition in 2004.
Cheng claims Procter & Gamble used her image in the November 2005 issue of Elle, published by the Shanghai Translation Publishing House, to advertise its Sassoon shampoo products without her agreement.
The Website of Shanghai Kinwai Plastic Surgery, the hospital where Cheng had her cosmetic operations, says Cheng serves as a spokeswoman for brands including Sassoon.
Zhu Xiaojian, Cheng's lawyer, denied Cheng has ever been a spokeswoman for Sassoon.
Proctor & Gamble did not comment yesterday.
Translation Publishing said the words and pictures published in the magazine were provided by P&G.
It said P&G used a public relations company to take the pictures. The publisher said the PR company had an agreement with Cheng.
Zhu said Cheng's agreement with the public relations firm did not cover advertising.