SHANGHAI, May 18 -- Japanese broadcasting company NHK yesterday reached a deal with a Chinese company in Shenzhen, southern Guangdong Province, to present a Chinese-made cartoon to Japanese viewers.
"This is the first ever agreement enabling an original Chinese cartoon to debut in the international market," said Cai Daming, an official of the Yijing National Cartoon and Animation Industry Base.
"Pacoo Fruit Tribe," produced by Dreamspace Digital Entertainment Co, based in Guangzhou, features a group of colorful fruit dolls of different personalities. Pacoo flashes are already available at Pacoo.net to highlight love, humor and imagination.
The company's Website describes the Pacoo community as "tasty" and "full of fun." "The characters are sweet, tasty and colorful, and they represent a long and blissful life."
Insiders from the Chinese animation industry hope that Pacoo's presence in the Japanese market will be a starting point to reverse China's heavy deficit with foreign countries in cultural trade.
"For many years, China's animation market has been dominated by imported products from European countries, the United States and Japan," Cai said at the Third China (Shenzhen) International Cultural Industry Fair that opened yesterday.
The annual event is aimed at bolstering China's cultural development and promote trade of Chinese cultural products, said Liu Binjie, head of the General Administration of Press and Publications.
Organizers of the event said more than 9,500 overseas purchasers were expected to attend the event, 2.8 times as many as last year.
As the world's largest publisher of books, magazines and newspapers, China has failed to make its publications as popular as its toys, garments and electronic products.