LOS ANGELES, June 20 (Xinhua) -- Entertainment giant Walt Disney Co. is forming a new unit to distribute movies, TV shows, children' s programs and other entertainment around the world, it was reported Wednesday.

The move is part of Disney's larger strategy to further exploit the fast-growing international market as Chief Executive Robert Iger aims to align the company's various business units to better deal with emerging distribution opportunities online and with mobile-phone carriers, according to the Los Angeles Times.

Andy Bird, president of Walt Disney International, said the creation of a seamless distribution infrastructure would allow the company to take advantage of emerging platforms and new technologies to provide customers with the best Disney-branded content.

The new global distribution group unifies under one roof several divisions within Disney-ABC Worldwide Television and Walt Disney Studios. According to the newspaper, Disney veteran Ben Pyne will oversee the effort as president of global distribution for Disney-ABC Worldwide Television & Disney Media Networks.

Pyne said he hoped to repeat the success of Disney's 2006 deal with satellite provider British Sky Broadcasting, which brought a wide range of Disney entertainment to subscribers.

He said he would use the same coordinated approach to grow Disney's business in India, China, South America and Europe, adding that he planned to share what works in one market -- say, the Disney Channel smash "High School Musical" in the U.S. market -- in other places around the globe.

A former orchestra manager of the New Jersey Symphony, Pyne joined Disney in 1992 and served most recently as president of Disney and ESPN Networks Affiliate Sales and Marketing.