Fri, July 02, 2010
Lifestyle > Fashion > L'Oreal Group CEO Jean-Paul Agon Visits China

Backgrounder: About L'Oreal Paris

2010-06-29 07:39:31 GMT2010-06-29 15:39:31 (Beijing Time)  SINA.com

The L'Oreal Paris Brand Division of L'Oreal Canada Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.

L'Oreal Paris is a truly global beauty brand with many internationally renowned products. For most, the name ” L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.” – the concept behind the legendary advertising campaign for Superior Preference®haircolour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth.

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