Fri, February 26, 2010
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Provocative anti-smoking ads spark debate

2010-02-26 06:19:05 GMT2010-02-26 14:19:05 (Beijing Time)  Xinhua English

Provocative anti-smoking ads spark debate

A provocative anti-smoking ad campaign featuring teens in a subservient sexual position has sparked heated debate in France, media reported Thursday.

The three ads show teenagers on their knees with cigarettes between their lips, their faces at a man's waist, looking submissively into his eyes. The advertising slogan says, "Smoking means being a slave to tobacco."

"The campaign trivialises sexual abuse -- worse, it implies guilt on the part of the abused," the Telegraph quotes a commenter from the Droits des Non-Fumeurs Web site as saying.

France's minister for families, Nadine Morano, said she would take measures to get the advert banned on grounds of "public offense to decency".

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