A provocative anti-smoking ad campaign featuring teens in a subservient sexual position has sparked heated debate in France, media reported Thursday.
The three ads show teenagers on their knees with cigarettes between their lips, their faces at a man's waist, looking submissively into his eyes. The advertising slogan says, "Smoking means being a slave to tobacco."
"The campaign trivialises sexual abuse -- worse, it implies guilt on the part of the abused," the Telegraph quotes a commenter from the Droits des Non-Fumeurs Web site as saying.
France's minister for families, Nadine Morano, said she would take measures to get the advert banned on grounds of "public offense to decency".