Tue, June 22, 2010
Lifestyle > Health

Cartoon characters make children fond of food: study

2010-06-22 07:08:18 GMT2010-06-22 15:08:18 (Beijing Time)  Xinhua English

A man shows a kind of candy in the shape of panda during the 2010 China Beijing International Snack Food Exhibition held in Beijing, May 25, 2010. (Xinhua File Photo)

BEIJING, June 22 (Xinhuanet) -- A recent study showed that cartoon-packaged food tasts better in children's point of view, according to news reports on Tuesday.

A Yale-conducted research confirmed that food packages with cartoon character on them have impact on children's food choices, abc news reported.

Forty children were asked to choose gummy fruit snacks, graham crackers and baby carrots. The same kinds of food were put into two different kinds of packages, one with cartoon characters on it while the other, plain.

Results showed more than 50 percent of children liked the cartoon-packaged food better despite the snack kinds and brands are same in the packages.

It is the first ever research conducted in U.S. to examine how cartoon characters influence food choices among children, according to CNN.


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