Sina 3X3 Golden League Secures Qiaodan Sports as Official Sponsor

2019-02-28 07:49:05 GMT2019-02-28 15:49:05(Beijing Time) Sina English

February 28th, 2019 - Sina Sports announced Qiaodan Sports as the official sponsor of the 2019 edition of its Sina 3X3 Golden League (SGL). Qiaodan Sports, founded in 1998, is a leading sportswear brand in China, specializing in basketball apparel.

For the fifth season of Sina 3x3 Golden League, over 25 partners are joining hands with Sina Sports in 2019 to expand the SGL by continually growing Sina Elite League (SEL), Sina Golden League Province (SGLP) and Sina Point Games (SPG) as well as newly launched Sina Golden Campus (SGC), covering 150 cities across china with estimated of 30,000 teams and 120,000 participants. Additionally, Sina Sports has fully upgraded the promotional resources, aiming to hit over 10 billion Weibo topic views.

Through the partnership with Sina 3X3 Golden League, Qiaodan Sports will be releasing a series of exclusive basketball apparels customized for SGL. As a hard core basketball brand, Qiaodan Sports has been specialized in the production of sports apparel with 19 years’ experience. With the support from Qiaodan Sports, the SGL will provide the players with a whole new and better experience throughout the competitions this year.

Arthur Wei, Senior Vice President of Sina and General Manager of Sina Sports said: “The lifespan of a competition is highly depended on its operation mechanism, which includes the partnership and commercial mechanisms and sponsorships cooperation. Hosting a partner conference for SGL after four seasons of development is to share the events module with partners for them to launch more SGL stops in respective cities that later on increase the event’s exposure.”

With the 2020 Tokyo Olympic Games approaching, the value of high quality 3x3 basketball events is becoming increasingly prominent as 3x3 basketball is set to make its debut as an Olympic sport. By becoming an Official Partner of the SGL, Qiaodan Sports will be able to take advantage of the increased attention and focus on the sport. The Qiaodan sponsorship demonstrates the growing influence and commercial value of the Sina Golden League and its 3x3 basketball operation.

Last year, Sina Sports successfully held the first edition of the SEL as an extension of the Sina Golden League domestic 3x3 basketball tournament. After five years of development, the Sina Golden League is now the world’s largest 3x3 basketball competition. The Sina Golden League was awarded the Gold Award in the Best Mass Participation Event of the Year category at the 2018 SPIA Asia - Asia's Sports Industry Awards & Conference Award Ceremony last year.

With the participation of 64,000 participants in 82 cities in 2018, Sina 3x3 Golden League began to expand internationally through establishing its first overseas stop in the Philippines, sending its elite players try out for the professional basketball league in Australia, and participating in the 3BALL USA Showcase in the United States. The broadcast deal with beIN SPORTS for the 2018 Golden League Final allowed the Sina Golden League to become the first mass participation event in China to reach an international audience on a large scale. The Sina Golden League is represented by Mediapro Asia as its international commercial and media rights agency.

About Sina Sports

Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China, offering fans a diversified platform to access the sports news and games they care about, including a website (, via mobile, and on the Sina Sports mobile app.

Since 2015, Sina Sports has expanded its business to creating its own offline sporting events including Asia’s largest FIBA-certified Sina 3X3 Golden League basketball tournament, and Sina 5X5 Golden League, the leading futsal tournament in China. The growing portfolio of events also include Sina Cup Junior Ice Hockey Competition, Sina Future Star Equestrian Competition, Sina Cup Alpine Skiing, and Sina China Bodybuilding and Fitness Competition.

PR Contact

Roger Zhang | +86 13701251185


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