Canadian hopefuls join campaign for Olympics
2012-05-08 09:57:46 GMT2012-05-08 17:57:46(Beijing Time)
Xinhua English
Canadian sportsmen share their stories during the launching ceremony for a new brand multi-media campaign in Toronto, Canada, May 7, 2012.(Xinhua/Zou Zheng)
Three synchronized swimmers pose before the launching ceremony for a new brand multi-media campaign in Toronto, Canada, May 8, 2012.(Xinhua/Zou Zheng)
Derek Kent, Canadian Olympic Committe Chief Marketing Officer, speaks during the launching ceremony for a new brand multi-media campaign in Toronto, Canada, May 8, 2012.(Xinhua/Zou Zheng)
Mark Tewksbury, 2012 Chef de Mission, speaks during the launching ceremony for a new brand multi-media campaign in Toronto, Canada, May 8, 2012.(Xinhua/Zou Zheng)
With just 80 days to go until the 2012 London Olympics, the new "Give Your Everything" campaign was launched in Toronto Monday to give the public a peek into a side of Canadian Olympians they never get to see.
The campaign involves more than 50 of Canada' s outstanding Olympic hopefuls and their coaches from eight different sports, highlighting their inspirational efforts as they prepare to compete for Canada at the 2012 London Olympic Games.
