Along with female stars like Jessica Ennis, gymnast Louis Smith has become a pin-up for the London 2012 Olympics. And with the release of this latest picture, it isn't hard to see why.
The 21-year-old from Peterborough, who won bronze on the pommel horse at the Beijing Olympics, has stripped off for this month's Cosmopolitan magazine.
The gymnast recently tweeted that he has already been getting a lot of female attention in the run up to the Olympic Games.
'Haha I'm not gunna lie, some of these tweets I'm getting are pretty raunchy, might have to retweet a few for giggles, if my agents allows, ' he wrote.