Sina Sports reinforces position as China’s authority for the world’s best golf
April 7, 2017 – BEIJING, CHINA – Sina Sports announced today that it has reached long-term strategic relationships with the PGA TOUR and the LPGA, securing full highlights and special video content including player interviews, behind-the-scenes footage, tournament recaps, and more throughout the tour calendar. Video content from the ongoing 2017 PGA TOUR and LPGA seasons is already available on Sina Sports. As part of the relationships, the LPGA, PGA TOUR and Sina Sports will work together to further promote the content and the game of golf through special interaction on Sina Weibo between each party’s respective official Sina Weibo accounts. Furthermore, Sina Golf will continue to serve as the official Chinese website of the LPGA.
These new relationships reinforce Sina Golf’s position as the authoritative source for golf news, information, and content in China. Over the years, Sina Golf has established a reputation for providing the most professional and comprehensive Chinese golf coverage available, created and managed by the most experienced team of golf reporters and editors in China. With superior experience and expertise, Sina Golf is second to none when it comes to reaching China’s golf community.
About Sina Golf
Launched in 2003, Sina Golf is the most established and authoritative golf news source in China. Sina Golf provides comprehensive coverage and analysis for the important events and moments throughout the golfing year. It is also the home for the official Chinese websites of the Masters, the LPGA, and the Asian Tour.
About Sina Sports
Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China, offering fans a diversified platform to access the sports news and games they care about, including on the web (sports.sina.com.cn), via mobile, and on the Sina Sports mobile APP.
Sina Sports licenses and partners with over 90 sports properties, including the Australian Open, U.S. Open, Roland Garros, European Champions League, WTA Zhuhai, NFL, UFC, MUTV, Dakar Rally, and Le Tour de France
Since 2015, Sina Sports has expanded its business to encompass event operation and licensing, player representation, and original content.