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Google to sell ads on radio stations
2007-04-15 15:31:56 Xinhua English

BEIJING, April 16 (Xinhuanet) -- Google will begin selling advertisements across all of the stations of Clear Channel Communications, the No. 1 radio station owner in the U.S., at the end of June, the companies are expected to announce Monday.

"This radio partnership with Clear Channel is a pretty big statement that Google is in the radio industry to stay and have a big impact," said Drew Hilles, Google Audio's national sales director.

Google has been working for months to expand its ad sales operation into traditional media such as newspapers, radio and television. To do so, it needs traditional media companies to allow it to sell some of their ads, and it had seemed to be making little progress in radio.

But the partnership with Clear Channel represents a step forward for Google. The deal will run for several years and will give Google access to slightly less than 5 percent of Clear Channel's commercial time. That will include 30-second spots on all of Clear Channel's 675 stations during all programs and all times of the day, executives at both companies said in interviews Sunday.

"This is a true win-win," John Hogan, chief executive of Clear Channel's radio division, said in a statement. "Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers."

(Agencies)

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