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Study: U.S. teens find movies from TV, in-theater trailers
2007-08-26 22:28:56 Xinhua English

BEIJING, Aug. 27 (Xinhuanet) -- A study shows despite the surging popularity of the Internet, most of the U.S. 13- to 17-year-olds find out about the latest films from TV ads and in-theater trailers, media reported Monday.

According to the study, about 61 percent of teens find out about the latest movies from TV ads and 46 percent from in-theater trailers. Another 15 percent discover new films from entertainment Web sites, 15 percent from social networking sites, 13 percent from video-sharing sites and 8 percent from movie-ticket sites.

The "buzz factor" also is key to influencing movie going decisions for teens, with 70 percent saying that people talking about a movie makes them want to see it in the theater.

The teens in the survey chose Zac Efron as the hottest male movie star of the summer, followed by Johnny Depp, Orlando Bloom, Shia LaBeouf and Daniel Radcliffe. The hottest female movie star of the summer was Jessica Alba, followed by Jessica Biel, Keira Knightley, Megan Fox and Emma Watson.

Among the fall/winter movies teens most want to see are "Saw IV," "National Treasure: Book of Secrets," "Mama's Boy," "Fred Claus," "I Am Legend," "Alvin and the Chipmunks" and "Enchanted."

The study, which surveyed 750 teens in U.S., also found that most in the age group are viewing movies they missed in theaters by renting or buying DVDs, with only 1 percent to 5 percent choosing to see them via downloads, depending on the title.

(Agencies)

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