BEIJING, Nov. 21 (Xinhuanet) -- Yahoo and Sony BMG signed a deal that allows Yahoo to distribute Sony BMG content through applications and widgets that the portal's users can embed in their own websites, media reported Wednesday.

The agreement is part of an extension of the current licensing deal between the two companies. The new agreement also gives Yahoo access to more music videos, and the right to distribute Sony BMG recordings to more territories around the world.

Yahoo's licensing deals typically involve sharing of ad revenues. Financial terms of the Sony BMG deal were not disclosed. Sony BMG is a joint venture of Sony Corp. and Bertelsmann AG.

The latest agreement also allows Yahoo to distribute Sony BMG content through applications and widgets that the portal's users can embed in their own Web sites. The content can only be played through Yahoo's branded player, which provides copyright protection.

The Sony BMG agreement is the first time Yahoo has licensed content for use within user-generated video, a reflection of the growing popularity of the practice on the Web. Sony BMG, home to such artists as Britney Spears and Bruce Springsteen, have licensing deals with other Internet companies, including Google and its subsidiary YouTube.

The Sony BMG-Yahoo deal reflects the popularity of computer user-created videos, which often include copyrighted content.

Independently, Yahoo is deploying video identification and filtering technology early next year, the company said.

(Agencies)