Mon, January 09, 2012
Technology > Technology

Three ways that Samsung is copying Apple

2012-01-09 07:44:53 GMT2012-01-09 15:44:53(Beijing Time)  SINA.com

An employee of South Korean mobile carrier KT holds a Samsung Electronics' Galaxy Tab 10.1 tablet (R) and Apple Inc's iPad tablet as he poses for photos at a registration desk at KT's headquarters in Seoul August 10, 2011. (REUTERS/Jo Yong-Hak)

Apple's patent lawsuit against Samsung has been widely publicized ... as have the late Steve Jobs' personal animosity towards Android, and Apple's stated requirements for a tablet which does not infringe on its patents.

But whatever your take on the battle of Apple versus the world's largest Android device maker, tech pundits and Reddit commenters alike have noticed some striking similarities between Samsung and Apple ... both in the products themselves, and in the ways they're presented to people.

Product packaging

The crux of the Apple lawsuit is that Samsung's latest Android tablet, the 10-inch Galaxy Tab, is alleged to be too similar to Apple's iPad. As Reddit commenter MarsSpaceship humorously pointed out, however, the similarities didn't start there.

The old 7-inch Galaxy Tab may not have been easy to mistake for an iPad, since it was half the size and had more buttons, but its packaging drew some obvious inspiration from Apple's. And as the pictures show, not only are many Samsung peripherals and accessories nearly identical to Apple's, but the Samsung booth (at an unspecified trade show or retail location) actually used Apple's app icons in its display.

Product design

The similarities between Samsung and Apple's products are both internal and external. As John Brownlee of the ironically-named "Cult of Mac" noted, Samsung's new entry-level Galaxy Ace phone bears a striking resemblance to Apple's four-year-old iPhone 3G. Many of Samsung's other smartphones have a similar aesthetic, complete with a single home button like Apple's.

Internally, Samsung apps (like the voice recorder shown in the picture on Reddit) sometimes closely resemble their Apple counterparts. Its TouchWiz interface bears a certain resemblance as well, as shown in the pictures on Ina Fried's article for All Things D, although part of this is because Android's home screens bear a strong resemblance to iOS'.

Advertising

A recent Samsung advertisement (which was aired in Korea) for the Galaxy Tab not only mimicked the style of Apple's ads, it used the same child actress who appeared in an iPhone 4S commercial, as Google+ user Cheryl Lindo Jones discovered.

Samsung has pulled the ad from its YouTube page, but has not given any reason why. It also hasn't pulled other ads that it's run in North America, which mock iPhone owners by calling their gadgets "old school." Other ads depict Apple fans waiting in line to buy an iPhone, and show Samsung Galaxy S II owners making fun of them.

(Agencies)

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