Fri, August 24, 2012
Technology > Technology

Microsoft unveils new logo in 25 years

2012-08-24 00:57:00 GMT2012-08-24 08:57:00(Beijing Time)  Xinhua English

A new Microsoft Corp. logo, left, is seen on an exterior wall of a new Microsoft store inside the Prudential Center mall, in Boston, Thursday, Aug. 23, 2012. The introduction of the new logo marks the first time that Microsoft Corp has revamped its logo in 25 years. (AP Photo/Steven Senne)

Microsoft store employee Mykal Carlton picks up his laptop sporting the new company logo, while also wearing a shirtt matching one of the four featured colors, and heads over to assist a customer Thursday, Aug. 23, 2012, in Seattle. Microsoft's new corporate logo sets the stage for a wave of products designed to cast the world's largest software maker in a new light. The makeover unveiled Thursday marks the first time that Microsoft Corp. has revamped its logo since February 1987. The Internet was barely around then, and cellphones were considered a luxury. (AP Photo/Elaine Thompson)

This undated image provided by Microsoft shows a graphic of the evolution of the company's logo from 1975 to 1987. Microsoft revealed a new corporate logo, Thursday, Aug. 23, 2012, the first revamp since February 1987. (AP Photo/Microsoft)

SAN FRANCISCO, Aug. 23 (Xinhua) -- Microsoft on Thursday unveiled a new corporate logo, the software giant's first such facelift in 25 years, in attempts to project an impressive image ahead of the launch of a wave of major new products later this year.

The new logo consists of a symbol of four colored squares, and the "Microsoft" name in the so-called Segoe font.

It will gradually replace the old logo the company has used since 1987, which is mainly the "Microsoft" name in bold and italicized typeface without any symbol.

"It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products," Jeff Hansen, Microsoft's general manager of brand strategy, said in a post on the company's blog.

"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning," added Hansen.

Microsoft on Thursday unveiled the new logo in three of its retail stores in eastern and western regions in the United States. It already appears on the company's website Microsoft.com.

The new logo will be used in all Microsoft stores in the next few months, and will be featured in all of Microsoft's television ads globally, the company said.

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