PARIS — If Renault's new design boss, Laurens van den Acker, wanted to make a powerful statement, his team's first effort — the DeZir concept — appears to be a dazzling success.
Slated to make its public debut this fall at the 2010 Paris Auto Show, the DeZir is a two-seat coupe with gullwing doors that open in opposite directions, a red-and-white color scheme and an electric motor that drives the rear wheels.
The French automaker says the fluid shape of the DeZir "lays the foundations for the styling cues of Renault's forthcoming vehicles" and that the vehicle's debut "marks the start of a sequence of concept cars that will provide an insight into Renault Design's new vision for the future."
The company said its new design language draws inspiration from three keywords: simple, sensuous and warm. It didn't fully explain the DeZir name (apparently it's supposed to be pronounced like "desire," which is, in fact, "desir" in French), other than to say the Z refers to Renault's Z.E. nomenclature for its zero-emissions vehicles.