Tue, June 14, 2011
Technology > Technology

How much longer can photographic film hold on?(2)

2011-06-01 00:31:17 GMT2011-06-01 08:31:17(Beijing Time)  SINA.com

Kodak medium format film is loaded into a hopper for packaging in Rochester, N.Y., Thursday, May 26, 2011. (AP Photo/David Duprey)

Kodak remains the world's biggest film manufacturer, with Japan's Fuji right on its tail. But the consumer and professional films they make have dwindled to a precious few dozen film stocks in a handful of formats, becoming one more factor in the mammoth drop-off in film processing.

Scott's Photo in Rochester finally switched this year stopped daily processing of color print film because fewer than one in 20 customers are dropping off film. A decade ago, "we could process 300 rolls on a good day, and now we see maybe 8 or 10 rolls on the few days we actually process," owner Scott Sims says.

For the hustling masses, there's no turning back the clock.

"There's so many digital images taken every day, especially with mobile media, that never will hit a piece of paper," says Therese Mulligan, administrative chair of the School of Photographic Arts and Sciences at Rochester Institute of Technology.

Even at major photography schools, film is an elective specialty.

"Our entire first two years' curriculum is digital in orientation," Mulligan says. "Those that follow a fine-art option are the first to gravitate toward film. Other genres we teach — photojournalism or advertising or biomedical — have a stronger digital emphasis because of the industry itself."

In a rich irony, film's newest fans — not unlike music aficionados who swear by vinyl records — are being drawn together via the rise of the Internet.

"The technology that enabled the demise of film is actually helping to keep it relevant with specific types of users," says IDC analyst Chris Chute.

But with the film market shrinking by more than 20 percent annually, most other signs point downhill. Analysts foresee Kodak offloading its still-profitable film division sometime in the next half-dozen years as it battles to complete a long and painful digital transformation.

Kodak will churn out a variety of films as long as there's sufficient demand for each of them, says Scott DiSabato, its marketing manager for professional film. It has even launched four new types since 2007.

While digital has largely closed the image-quality gap, DiSabato says a top-line film camera using large-format film "is still unsurpassed" in recording high-resolution images.

"The beauty with film is a lot of wonderful properties are inherent and don't require work afterward" whereas digital can involve heavy computer manipulation to get the same effect, DiSabato says.

"In the extreme, they call it `stomped on,'" he said. "But a lot of photographers want to be photographers, not computer technicians. And some prized film capabilities — grain, color hues, skin-tone reproduction — can't quite be duplicated no matter how much stomping goes on."

Gary Thompson, who's been exhibiting his best photos for 32 years, captured his Yosemite picture on medium-format slide film — which is 4 1/2 times bigger than 35 mm film — during one of many weeks-long photo jaunts with his wife.

In the digitally scanned, 24-by-30-inch print, the shadow from a dipping sun has climbed halfway up El Capitan. The wooded, black-and-white foreground with its lacy snow patterns stands in stark contrast to the golden glow on the granite cliff face under a blue sky.

"I don't know if I could have gotten this print that large with that kind of detail" using a digital camera without "shooting several images and blending them together in Photoshop," he says. "What attracts me to shoot in almost all instances is the quality of light and there's something about film and working with it and the way it records that I just like."

Thompson feels acutely that he's reaching the end of an era.

"As people's film cameras break down, rather than purchasing another one, they move to digital," he says. "Eventually, we'll probably be doing that. There's a certain nostalgia involved, particularly when I'm working with one of my big husky cameras. That will be sad. But hey, when it happens, I'll adjust."

(Agencies)

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