Amazon.com Inc. refreshed its Kindle line of gadgets on Thursday. It updated its Kindle Fire tablet computer and announced new stand-alone e-reader models.
The Fire will be an effort to take a larger share of a tablet computer market dominated by Apple's iPad. It could help Amazon boost sales of digital goods such as e-books and movies.
The event came a day after Nokia Corp. and Google Inc.'s Motorola Mobility division announced five new smartphones between them. The two from Nokia will be the company's first to run the next version of Windows.
Consumer electronics makers are trying to generate interest in their products now, before Apple announces a new iPhone and possibly a mini iPad next week.
The Amazon event took place at a former airplane hangar in Santa Monica, Calif., with CEO Jeff Bezos presiding.