Fri, October 31, 2008
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Obama's big ad buy

2008-10-31 05:58:34 GMT2008-10-31 13:58:34 (Beijing Time) Reuters

Democratic presidential nominee Barack Obama blanketed the airwaves with an unprecedented 30-minute prime-time political advertisement.

Airing on CBS, NBC, FOX, BET, and Spanish-language station Univision, the campaign "infomercial" forced a 15-minute delay in the FOX network's broadcast of Game 5 of the World Series, and was estimated to cost nearly $1 million for each major network.

Narrated by Obama, the ad focused on stories of middle-class Americans facing tough times in battleground states and his plans to help voters deal with the ailing US economy.

NATURAL SOUND: Obama campaign advertisement, saying (English):

"Ten years ago, she bought a house outside the city so she could send her children to good schools. Now with rising costs, it's getting tight."

After stating during the primary that he would run a publicly financed campaign, Obama opted not to in the general election, freeing him to raise millions from private sources. The campaign hauled in $150 million in September alone.

Trailing in several polls, Republican presidential nominee John McCain is countering the broadcast with new TV ads of his own, saying Obama is too inexperienced to occupy the Oval Office.

Katharine Jackson, Reuters.

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