Tue, March 03, 2009
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Indian organic toys selling well

2009-03-03 10:44:31 GMT2009-03-03 18:44:31 (Beijing Time)  Reuters

A manufacturer of organic toys in India cashes in on growing demand and receives orders from as far away as America.

The business started growing after Chinese toys, which have a major share in the global market, were withdrawn due to non permissible chemicals found in them.

SCRIPT:

They're cute, they're cuddly and they're healthy.

These are organic soft toys.

And they are being produced by the thousand in this Indian workshop to satisfy a growing global demand.

Samples sent to the United States and Canada had a particularly positive response with growing orders.

(SOUNDBITE) (Tamil) PADMAVATHY, MANUFACTURER OF ORGANIC TOYS, SAYING:

"We started with the business seven years ago in a very small way and later we got good orders and now we are getting more orders. Earlier Chinese dolls dominated the global market and due to inferior quality and health hazards for children they was taken off. We thought of producing dolls made of organic materials."

The company, called Padmavathy and based in India's southern Tamil Nadu, only use organic materials like organic cotton, organic cloth and organic dyes for making toys.

In 2007, Mattel Inc, the world's largest toy maker, recalled over 18 million Chinese-made toys because of risks from small magnets that can injure children if swallowed.

Just two weeks after it recalled 1.5 million toys due to fears over lead paint.

In a world of toxic toy scandals these are totally harmless.

The company is hoping it's only a matter of time before other worried western parents add further to their order books.

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