Britain's got flame

2009-06-17 08:55:21 GMT2009-06-17 16:55:21 (Beijing Time) SINA.com

Following unprecedented global demand, FLAME™ the first fragrance with the hint of flame-grilled beef, has its UK launch in Selfridges, London on 15th June.

Fronted by celebrity hotshot Piers Morgan, the fragrance is priced at a credit crunch busting £4.99 and will be available in gadget and gift shop,

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