Research in Motion took the wraps off its new BlackBerry PlayBook, making a big bet on the tablet market.
The BlackBerry PlayBook is on its way. At its developers conference in San Francisco, Research in Motion unveiled the highly anticipated tablet device. It will have a seven-inch screen and dual facing cameras.
The PlayBook also has WiFi and Bluetooth but will need to link with a BlackBerry smart phone to access the cell network.
John Jackson of CCS Insight:
SOUNDBITE: JOHN JACKSON, VICE PRESIDENT OF RESEARCH, CCS INSIGHT (ENGLISH) SAYING:
"The device appears to be specified very competitively, priced very competitively and positioned through the carrier channel you know I expect it will have broad consumer appeal in addition to appealing to enterprise users who are looking to lighten the load a little bit."
No exact price was given, but the company was clear it would be at the lower end of the market. Apple's entry level iPad currently goes for $499.
But the real target buyer is the business market. Unlike the iPad which requires a service plan for cellular connections, the PlayBook tethers to a BlackBerry smart phone. It gives users a bigger screen to view and edit media. But when the link is broken- all the corporate data is wiped out- so no additional security is needed for businesses.
Kevin Burden of ABI Research:
SOUNDBITE: KEVIN BURDEN, PRACTICE DIRECTOR, MOBILE DEVICES, ABI RESEARCH, (ENGLISH) SAYING:
"I-T departments will look at this and say this is a great device. This gives our mobile business users more screen real estate to work with the applications but we don't have to worry about locking this thing down because there is no data on the device. All the data stays on your BlackBerry."
The device is expected to be available to business clients this October and to consumers in early 2011.