More than 150 music stars campaign to end the hunger crisis in Africa with the help of a new social media campaign featuring a Bob Marley song.
A global social media campaign featuring a Bob Marley song was launched by some of the music industry's top stars to help stem the hunger crisis that is increasing in the Horn of Africa.
More than 150 stars including Lady Gaga, U2, Justin Bieber, and Paul McCartney are among the well-known figures using their Facebook pages and Twitter feeds to urge fans to donate money to help the numerous families starving in the region.
The campaign, called "I'm Gonna Be Your Friend," can be found at www.imgonnabeyourfriend.org.
It shows a video of Bob Marley & The Wailers' 1973 song, 'High Tide or Low Tide," accompanied by footage of malnourished children created by award-winning film director Kevin Macdonald.
Donations or downloads of the song for 1.29 (USD) will go to the Save the Children appeal for east Africa and used for food, water and medicine.
About 3.6 million people are at risk of starvation in Somalia and 12 million people across the Horn of Africa, including in Ethiopia and Kenya.
John Russell, Reuters.