A-list make-up artist Adam J Breuchaud already works the red carpet-look with Anne Hathaway, Bryce Dallas Howard and Vera Farmiga so we were surprised to find him in the desert, on an actual runway, in a trailer, with big planes buzzing overhead.
He’s on set to create the look for the HTC One Free Fall Fashion Shoot advertising campaign in Arizona. That’s right – free fall as in jumping out of one of those planes. The concept for the commercial is that you see a beautiful model backstage in front of a mirror being made-up for a fashion show. She gets ready to walk the runway but as the camera pans back she steps out of a plane followed by make-up, cameramen, lighting guys and smoke machines.
It’s a world-first free fall fashion shoot captured on HTC One X mobile phone and the shots are uploaded before the model hits the ground.
Adam gives us the inside scoop on how he created the look for the model and world champion skydiver, Roberta Mancino’s futuristic make-up, prepped and ready to stand up to winds of 120 mph and heights of 14,000 ft.
He has created strong looks before and had been up skydiving a handful of times on his own, so he knows what it’s like to work under this kind of pressure.