The Prime Minister of Australia has delivered a chilling message confirming what many people around the world feared: the Mayans were right.
Julia Gillard's 50-second message addresses her "dear remaining fellow Australians". She steps in ahead of CSIRO scientists to foreshadow the world's impending doom.
It turns out it's just a commercial for a radio show.
With clinical, emotionless delivery, Ms Gillard says she will always fight to the end and closes by saying: "good luck to you all".
When contacted, the Prime Minister's office said: "What Australian doesn't mind a laugh from time to time? Anyway, the world's going to end tomorrow so shouldn't you be writing about that?"