Kenya's horticulture sector to diversify export markets to boost revenues

2021-06-16 14:55:21 GMT2021-06-16 22:55:21(Beijing Time) Xinhua English

NAIROBI, June 16 (Xinhua) -- Kenya's horticulture sector plans to diversify its export markets in order to boost its revenues, the industry said on Wednesday.

Okisegere Ojepat, CEO of the Fresh Produce Consortium of Kenya, told journalists in Nairobi that the European Union on average absorbs 70 percent of flowers, vegetables and fruits sold overseas.

"We are looking to reduce our reliance on a single market and enhance exports to North America, Middle East and Asia," Ojepat said during a briefing on the proposed changes in Kenya's agricultural policy.

Data from the ministry of agriculture indicate that the east African nation earned 148 billion shillings (1.37 billion U.S. dollars) in 2020 with flowers providing the bulk of the revenues.

Ojepat added that more markets for the country's perishable agricultural products will mean more income for farmers.

He observed that in order to meet growing demand for Kenya's produce, the industry is adopting modern technology in order to increase productivity per unit area. Enditem

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