The APEC PERU 2008 logo is a creation of advertising designer Nilton García Tejada (www.elcreator.com), who in 2004 and as a designer from Vista Com, Comunicación y Marketing won a contest convened by the Peruvian Ministry of Foreign Affairs to design a logo to identify Peru’s Chairmanship of the Asia Pacific Economic Cooperation Forum in 2008.
The APEC PERU 2008 logo is a blend of strong modernity and history. The red and white colors represent Peru, and its mysterious shapes remind us of Machu Picchu, recognized as humankind’s cultural heritage and as one of the seven wonders of the modern world.
The APEC PERU 2008 logo is solid, strong and audacious and whose fused letters in a semantic harmony represent the Peruvian integration with the people from around the world through the Asia-Pacific Economic Cooperation Forum (APEC)